Support Parkinson’s Uk
This week I have been thinking of my personal gratitude to Parkinson’s UK. Parkinson’s Uk is an excellent charity that delivers much to help. It funds Parkinson’s Nurses, Research, Raises Awareness provides advice with helplines and information officers, lobbies the Government. There is more but these are the main things. I can sum it up by saying it seeks to improve the quality of life for people with Parkinson’s.
On the Start Living today PD Facebook page they had a PD Positive request asking for details of PD related issues I believe Parkinson’s UK to be one of the biggest PD Positves.
I would like you all to put on your thinking caps on and imagine Parkinson’s was rare and affected only on average 2 people in a million. This probably seems a strange thing to ask you to think about but please bear with me. There would be no Parkinson’s UK ,no Parkinson’s Nurse, no awareness of Parkinson’s , no fundraising, nobody you could meet up with who has the same as you.
We are lucky to have Parkinson’s UK. I have a stepdaughter who has a rare auto immune condition that over her lifetime will disrupt her life more than Parkinson’s does mine. There is no equivalent of the Parkinson’s nurse .Where we have Parkinson’s UK she has a vacuum. Can you imagine that? My family situation gives me a unique perspective and I join with Parkinson’s UK to fundraise and improve awareness. More recently I played my part in helping to produce a creative writing toolkit.
As with any charity marketing is tricky. Do you aim for maximum fundraising and scare the pants off anyone newly diagnosed or try for realistic awareness but lose the urgency needed for fundraising. There is a third option try and use a phrase that covers both circumstances which
This leaves Parkinson’s UK ,with a very hard task every year. Finding a slogan/strapline is not as easy as it seems. One excellent one from the past is “No-one has to face Parkinson’s alone” and another I liked was “Find a cure”
No-one has to face Parkinson’s alone
No-one has to face Parkinson’s alone
Ask for help, pick up the phone
Call friend, family, or Parkinson’s UK
Someone available everyday
In the UK about 127,000 of us here
Too large a community to live in fear
See how you can help each other
Give a hand, not too much bother
Parkinson’s people lack dopamine
A vital chemical in the brain unseen
Needed to help the brain co-ordinate
The body or it can get in a state
Tremor rigidity, slow movement
Plus a whole range of ailment
No two people are the same
Different rules to our Parkinson’s game
So take the drugs, the medication
Thanks to the carers for dedication
It’s good to remember there is always hope
One day a cure, ‘til then we cope
I used the term slogan or strapline. Everybody knows what a slogan is but does everyone know what a strapline is? One definition is:-
a short, easily remembered phrase used by an organization so that people will recognize it or its products:
A memorable slogan attached to a commercial brand
Parkinson’s UK this year have “We won’t wait,” and for me it doesn’t strongly fulfil the definitions above. Although it works fine in the intended context, which is about our determination for a breakthrough. It is not self explanatory . It is also not clear what it asking people to take part in. I personally don’t believe it will inspire people to support us and for these reasons I have emailed Parkinson’s UK asking to be involved with their marketing.
I would like to issue a challenge here. Who can write a poem for this year’s awareness week(10-16 April 2017) with the strapline “We won’t wait” as the theme?
Let us show Parkinson’s UK what we can offer. In terms of creativity. Please post the poems in the comments to this blog. Poems welcome from anyone whether they are connected to Parkinsons or not